Asian countries and people are so very different from each other, but theres one thing they totally have in common: their incredible style. And not just that, but also the high cost of their clothes and accessories. Turns out theres a secret behind it! Wanna know it?
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TIMESTAMPS:
It all started when... 1:09
How rich Asians are 1:56
The most surprising thing about this 3:42
Way to the top layers of society 5:49
Who buys the most 6:50
#brightside #asians #luxury
SUMMARY:
- When it gets to high end clothing, thats where the East beats everyone else. In China, for instance, getting yourself a handbag or a pair of shoes from a famous luxury brand is almost a must.
- It all started when people from Asia began traveling to Europe and the US several decades ago.
- In Japan about 90% of women have an authentic Gucci or Louis Vuitton bag that they only carry for a single special occasion.
- Neither are luxury goods cheaper in Asia. Its just that people buy them either spending most of their salaries or using instalment plans.
- When a luxury brand thats never been there before opens a store in Japan, its products get swept from the shelves and hangers like theres a tornado.
- Japan is, in fact, leading the march for luxury goods worldwide. They even have package tours to Paris during the sales season.
- But whats the most surprising about this is that most Asians dont even like the things they buy.
- In the individualistic western world, having a luxury item makes you stand out because not many people have them or can afford them. In the collectivist East, its the other way around.
- Public polls have shown that people who own a luxury item dont even like it more often than not they simply dont want to be the black sheep.
- In modern Asia, you can basically buy yourself a way to the top layers of the society something that would be unthinkable just half a century ago.
- This purchasing trend is also not limited to any class or gender. In China, for instance, luxury items are bought almost in equal proportions by men and women.
- People might spend their whole salary for a shirt or a watch, even if it means cutting on everything else for a whole month, including food.
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